Sales Don'ts

But, as a sales professional, there are some negatives to watch out for, these can kill a sale:

    * Don't lie about a product. If there is something that it cannot do, be honest with the customer. Sometimes they ask the question to see your integrity.
    * Don't repeat information trying to hammer it in. Sure there might be a feature that you think is wonderful, chances are the buyer doesn't care.
    * Don't think that everyone is buying your product for the same reason. Learn about the person and why they are looking to buy the product.
    * Don't approach a person's lack of wanting to buy as a negative issue. They may not be able to afford it truthfully at that moment, but if you treat them with respect when they have the funds they will remember a courteous sales person.
    * Don't assume you have a lock on a sale. There are plenty of other businesses out there that will make the sale, give the customer a reason to buy from you.
    * Don't make promises you won't keep. If you tell someone you are going to do something, make sure you do it. While you may be able to make a single sale off this practice, people talk and their friends listen.

It is important to remember that every person you deal with will remember the way they are treated. If you focus solely on sales and instant gratification you will lose business. Instead take a moment, and instead of putting a value on your customers, get to know them as a person and remember key factors about them when they return. This will build a long working relationship, and increase your sales.


Gail Esparan