How to write a Sales resume objective

With all the resumes employers are now receiving for each position they advertised, it isn’t surprising that they don’t have much time to spend on each resume. Not only do they use scanning software to select the resumes that they will actually read but they only spend a few seconds looking at the top of your resume before deciding if they will keep on reading. It is therefore essential to make a good first impression with your sales resume objective.

To do this, you can’t afford using one these old fashioned objectives that were using big words to say some banalities such as “looking for a challenging position that gives me the opportunity to grow within the organization”. Also don’t waste your time talking about what your personal goals and needs are because the employers don’t care; all they care about is what you can do for them.

Fortunately, in a field like sales, it is easy to make an impact by offering quantitative results of what you can do for the company. Just talk about how much $ you can bring in for the company or by how much you can grow their sales. And don’t use big words. Gos straight to the point with $ and % factors.


Gail Esparan