Keywords In Your Job Postings

Job posting keywords are the most important part of your postings. If you read nothing else, you must read this part of my job posting guide!

Your jobs will never be found if job seekers search with words that are not found in your ad. Be sure to think of and list in your job description all words a job seeker might use to find your job.

It would be most effective to have a separate section for keywords – preferably at the bottom of the description. List the common words individuals might search. This will significantly increase your hit ratio or the likelihood your job ads will be listed.

Example: Your job posting is for an Accounting Manager
Keywords: Accounting, Accountant, CPA, Certified Public Accountant, Finance, CFO, Accounting Manager, Finance Manager, Director of Finance, Accounting Director.

Be sure you read each section of our online job posting guide to make your postings the best they can be.

Job Posting Titles
This is easily one of the most important sections of your ad. Why? The title is the first thing a job seeker will see. It must stand out and grab their attention.

Company Information In Job Descriptions
Provide insight on your organization including...

Job Descriptions
Candidates want to know what they will be actually doing in this position. Provide a comprehensive description of the position including...

Requirements or Qualifications For Your Jobs
Outline skills required for this position. Differentiate between the actual required qualifications and the "it would be beneficial if you had these" skills...

How To Apply To Your Job Openings
A job posting is not a job posting without this section. Choose the ways you want to receive resumes...