Affiliate Marketing For Employment Sites

Pay per lead affiliate program

Even though most affiliates focus on selling resume writing services, which earns pretty high commissions, I wanted to remind you that we also pay for leads, which can bring you additional commissions.

We pay from $.25 to $.50 per lead, depending on your affiliate level, each lead corresponding to a resume being posted for free to our website. Since this is a free service we offer to job seekers, your chances to generate leads are pretty high - most job seekers posting their resumes to job boards, why wouldn't you monetarize it anyway?

There are however a few rules you should follow to maximize your affiliate lead generation, depending on the type of site you're running:

1. If your site is employment-related, you have several options:

- for sites that do not offer resume posting, you can either create a resume posting section on your site and promote our free posting service there or you can simply place a link in your navigation or on your job seeker page. 

- for sites that already offer their own resume posting and don't want our offer to compete with theirs, the best way is to upsell our free resume posting, once your visitors have posted their resumes to your site. 

In both cases, you should make sure to not cannibalize selling Resume Writing, which is our best-selling and higher earning service - Free resume posting should always be presented as complement to Resume Writing, not as a replacement.

2. If your site isn't employment-related and you're not sure that you're getting job seeker traffic, you will in this case have more chances to make money with free resume posting leads than with resume writing sales, since it's a free service. To maximize your lead revenues, don't hesitate to promote intensively free resume posting on your site and in your newsletter as, beside job seekers, it also appeals to people who are not looking for a job immediately but are planning for the future.

As for getting your affiliate program lead links, just log onto your admin console, click "Text Links" on the left and then select "Free Resume Posting" from the pull-down menu.

 

 

 

 

 

Using your mailing list to promote Employment and Resume Services

I know I usually recommend promoting our services only to pre-qualified traffic, which means your site needs to be either employment-related, industry-oriented or at least have an employment section. But, with the current high unemployment trends, it's time to break this rule, as a higher % of the population is looking for new jobs. What it means for you is that even if your site has nothing to do with employment, you will have more chance to have job seekers in your audience.

While there is certainly no better time to create an employment section on your site, if you haven't done that yet, I would also highly recommend mentioning our employment and resume services in your newsletter. Why in your newsletter? Because your subscribers trust you and your endorsement of our services will increase your chances at making sales.

Remember that you should introduce our services as a way to help your subscribers get new jobs, which you can do by alternating between offers: in one issue of your newsletter, talk about our free job search feature, which will pay you between, $.25 and $.50 per lead; in another issue tell them about our resume writing service, which guarantees job interviews and will earn you between $14.37 and $73.99 per sale. In other issues talk about our resume posting and resume blasting services (your commissions will be between $6.24 and $24.50 per sale).The key is to talk about these services on a recommendation mode rather than on an advertising mode.

Finally, if you need some information about our services, just read the content of the landing pages you're pointing to; and if there is something you're not clear about, shoot me an e-mail and I will answer your questions. 

 

Why Resume Sales are up and why you should currently earn big $

I'm sure you heard the news: we're entering recession and unemployment is peaking. This is certainly not a good time with people loosing their jobs, gas prices on the rise, stocks plunging, etc ... But while most people play it safe focusing saving money, this is however a time when, as an Employment911 affiliate, your commissions can skyrocket. 

Why? Simply because, with unemployment peaking, the number of job seekers on the market has increased considerably, which results in a higher demand for resume services.There are two reasons for this: to begin with, there is a very important number of job seekers that do not know how to write a resume. Then, with an increased number of candidates applying to the same jobs, lots of job seekers now prefer hiring professional resume writers to write their resumes so that they are sure they will stand out from the crowd (other popular resume services include resume cross-posting and resume blasting).

If you read this blog or the latest edition of our newsletter, you might have noticed that not only Employment911 resume sales are peaking but also that a few savvy affiliates are laughing their way to the bank. With the market for resume services being at its most favorable time and knowing the affiliate success secrets I gave you in my previous post, you have now the opportunity to make big $ by promoting our resume writing service...so that's up to you..The question is: Do you want to take actions and earn more money?

 

Affiliate success secrets

First thing first, I wrapped up the affiliate payment reports and your checks will be on their way in a week or so. I also wanted to share some interesting data about some of our newer affiliates. We've been enrolling a lot of affiliates lately and some of them have been doing extraordinary well, now ranking in our top earners after just a few months (from 3 to 5).

In terms of earnings, I can tell you that all these sites earn more than $1 for every click they send to us and that the more clicks they send our way, the more money they're making. I've followed the success of these sites and I can tell you that what they're doing is pretty easy. Their winning formula is:

niche + organic + ppc 

By niche, I mean that their site either focuses on one industry/field or on one of our services - for example that can be sites focusing on accounting jobs or sites focusing on military resume writing (these are just examples). While some specialties or industries might work better than others, the fact that these sites focus on providing useful information about only one subject allows them to only attract highly qualified visitors that are more inclined to buy our services.

By organic, I mean that because these sites are specialized on one subject and provide some good articles, they are seen by Google as quality sites, which results in high ranking in Google's search results.

Finally by ppc, I mean that they advertise our services using -- Adwords or Overture -- PPC campaigns that point to their own landing pages. Of course, you might not have big budgets to advertise, but I can tell you that most of these sites are like you and don't spend more than $30 a day. But because their site is  right on target, they are able to monetarize every $ they spend on advertising.

So here we go; now you have the tools to replicate their success, so go for it!

 

 

 

 

 

 

 

 

SES resume banner

An affiliate banner for SES resume writing has just been added to your accounts. To get your code log onto your account and select "Static Banners" / "Federal Resume / KSA / SES / ECQ-PTQ". As a reminder SES resume writing is recommended for affiliates that attract professionals from the Federal government field -  click here to find more info  about SES.

SES resume writing affiliate program links

I am glad to announce that our SES resume & ECQ/PTQ writing service is now available to affiliates interested in earning big $.

For those not familiar with Federal government jargon, SES stands for Senior Executive Service, which corresponds to executive and managerial level government positions. As for ECQ's and PTQ's, they are statements that must accompany SES resumes.

Resumes submitted for SES positions must be written in a specific SES format, which can be define as a “deluxe” version of a Federal resume. Because SES resumes - along ECQ's/PTQ's – are so important and complex, they require a lot of work and are priced higher than standard Federal resumes.

As a result, the affiliate commissions earned for SES resume packages are the highest of our program, from $74.99 to $324.75 per sale, depending on the affiliate level and type of package sold.

I would recommend to any site appealing to Federal Government professionals to start promoting our SES resumes right away so that they can earn huge commissions. To give you an idea, we’ve been testing this service with some affiliates for a couple of weeks and they already got sales.

Before you get started, make sure you offer SES resume writing in complement to Federal resume writing. These 2 resume writing services should be promoted together and SES should in now way replace your current Federal resume links.

To get your SES resume and ECQ/PTQ links, log onto your affiliate console, select “Text links” and then “Federal Resume / KSA / SES / ECQ-PTQ”.

February recap and current trends

February was another good month for affiliates, the earning per click (total commissions / total clicks) for some affiliates going as high as $2.12/click.

As mentioned earlier, February was marked by a sudden increase in military transition resume sales. Another trend I observed was the increase in engineering and financial resume sales while, as usual, federal resume sales have been going strong. If your site attracts professionals from these 4 fields, I would recommend promoting our resume services prominently so that you can make big bucks as well.

Affiliate link promoting all our services

An affiliate blurb promoting all 5 of our services -- resume writing, resume blasting, resume posting to 80 sites, free resume posting and free job search -- has just been added to your affiliate consoles. You can find it under "static banners"/"Promote all 5 services". I would recommend to all of our affiliates to put it on their site, as having that blurb guarantees a 20% commission rate.

Blog link added to your affiliate accounts

Just a quick note to let you know that we've added a link to this blog in your affiliate consoles, on the left side. This will allow you to have an easier access to all the affiliate resources included in this blog. This should be particularly useful for all our new affiliates so that they can find out about the best affiliate strategies as soon as they sign up and implement them on their site right away.  

Ideas to build sites promoting our employment affiliate program

I often get questions from affiliates that would like to build some websites to promote our resume and employment services but have no ideas about what their websites should be about.

One of the things I can tell you from experience is that our most successful affiliate sites are usually sites that are specialized in one industry or job field such as finance, hospitality, health care, military, etc ... These sites only attract professionals from the field they're specialized in and offer an employment section on their site.

With that in mind, the easiest and most effective way to start a website, if you do not already have something in mind, is simply to build a website around your work or field. If you spent most of your career in the same type of job or field, you are most likely an expert at what you're doing. Not only will you be able to create a great site full of useful information but it will be easy for you to create content for it since you already master the subject. Once you have all your pages set up, all you need to do is promote our services on these for people looking to get employment in your field. You can also create an employment section on your site, which works even better.

 As to building the site, you have two options: you can find online a hosting/easy web building package with your own url for around $60 or you can use a free blog.
 

 

 

 

 

 

Employment911 affiliates earned more in 2007

So I finally wrapped up our reports and I'm glad to announce that our affiliates earned more money in 2007.

The total affiliate commissions we paid to you guys increased by 24% compared to the previous year. This means that not only more affiliates made sales in 2007 but also that most affiliates increased their sales.

To give you an idea of how much was the increase for some affiliates, some of you increased their sales by more than 1300% and are now getting checks with more zeros!! In terms of conversion rates, the highest conversion rate in 2007 was at $4.75 per click sent to our resume writing landing page.

What is the secret of all these successful affiliates? Actually there is no secret, just work:

1. they have quality sites that provide a lot of useful information to their visitors

2. they worked in collaboration with me to find ways to increase their sales

As you can see, with a 24% increase in commissions paid to you guys, this means that not only our program works well but is also doing better than ever. Those of you who are interested in increasing their sales and becoming highly successful affiliates should contact me by e-mail or phone.

I am looking forward to working with you and send you even bigger checks this year!! 

 

 

 

 

 

Affiliate Resume Sales are up

We've noticed a sudden rise in affiliate resume sales yesterday. Since the "resume and job search season" has started, make sure to promote prominently resume writing on your home page and website so that you can cash in quickly.

As a reminder, this is the most profitable time of the year for affiliates and you will earn between $14.37 and $73.99 per resume sold, depending on the type of resume and your affiliate level.

Last days to reach me if you have any question

I will be leaving on vacation at the end of the week and will be back after the new year. So if you have any question, make sure to contact me before Friday, otherwise I won't be able to reply for a couple of weeks. Also, I know I've been mentioning this several times, but affiliate sales will be peaking in January. So if you want to earn some easy cash next month, you should start placing affiliate links and banners on your site before the end of the year.

Holiday Affiliate Game Winners

Just a reminder that our Holiday Affiliate Game is still on. You have until the end of the month to earn an additional 20% on your commissions. There are already around 15 winners for the month of November and with conversion rates increasing, there should be even more winners this month.

You just need to increase your sales by 10% over last December -- or over this year's average if you joined in 2007 --  to get your 20% bonus. If you want to know what's your quota or how to increase your sales, feel free to e-mail me or call me.

This is actually the best time to put banners up because we've just done some work on our pages, which resulted in increasing sales. In addition, as you may know, January is one of the strongest months in resume sales so if you put your banners up now, everything will be in place when resume sales explode on January 2nd.

 

 

 

 

Get a Bonus with our Holiday Affiliate Game

Hope you all read the messages we sent about the Holiday Affiliate Game. As a reminder any affiliate that will increase its sales in November and December by 10% over the same period last year will get a 20% bonus commission. Regarding affiliates that joined this year, we will use your average for the year so far, which you will need to exceed by 10% to get your bonus.

Hope you all will be playing this game, which will mean more money in your pocket for the holidays. I can also tell you that some affiliate already qualify for their bonus and I encourage everybody to do some special promotion of our resume services to easily reach your quota and get your bonus.

In case you want to know what your quotas are for November and December, feel free to e-mail me or call me and I will let you know. Otherwise you can easily calculate them by logging into your affiliate account and check your reports.

Finally, I'd like to wish a Happy Thanksgiving to everybody - we'll be back next week!