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Employment Wanted
Job Description 1: Marketing
Job Description 2: Advertising
Job Description 3: Sales
Career Goals: advertising, marketing, promotions & public relations, athletics & sports, customer service, education & training, fund raising, media, medical & health care, pharma & biopharma, printing & publishing, safety, sales & merchandising
Willing to Relocate?: No
Additional Info
CLIENT CONFIDENTIAL

Box 3 - Worthington, Ohio 43085

Home: 614.793.9616

Cellular: 614.582.2218

E-Mail: marketingprofessional43065@yahoo.com


**********************************************************************

BUSINESS DEVELOPMENT * SALES/MARKETING * ACCOUNT MANAGEMENT


Delivering Interpersonal Skills ... Problem Solving ...

Team Playing ... Program Facilitation Expertise

**********************************************************************

STRENGTHS & KNOWLEDGE


* Target Marketing

* Needs Assessment

* Sales Presentations

* Major Account/National Sales

* Client Maintenance/Retention

* Creative Marketing Strategies

* Team Leadership

* Sales Development

* Program Implementation

* Vendor Negotiations

* Strategic Business Planning

* Event/Milestone Planning

* New Market Identification

* Creative Concepts

* Incentive Programs


**********************************************************************

CAREER HIGHLIGHTS

**********************************************************************


* Strategized, executed and guided promotional

products start-up into $1 million business;

successfully marketed and sold products amidst

extremely competitive industry environment.

OWNER ... SHELL AND ASSOCIATES


* Performance recognized with 2007 Sales Excellence

Silver Achievement for increasing sales 60% and

winning 4th Quarter Incentive Bonus Contest.

ESKCO ... ACCOUNT EXECUTIVE


* Developed unique safety incentive program for Big

Lots stores, reducing Workers' Compensation and insurance

costs for 1,400+ stores and 35,000 associates nationwide;

designed as 2-year program and progressively renewed

for 9 years.

OWNER ... SHELL AND ASSOCIATES


* Coordinated for 20 years with Glencoe McGraw-Hill

(national publisher) on branding programs;

optimized ROI through development of co-op

pricing between both local and regional offices.

OWNER ... SHELL AND ASSOCIATES


* Secured competitive bid with The Ohio State

University Hospital, saving client $15,000 annually

(effectively maintained contract for 4 years);

outperformed major jewelry manufacturing company and

secured competitive contract supplying recognition program.

OWNER ... SHELL AND ASSOCIATES


* Throughout 20+ years, delivered less than 1%

error rate in meeting deadlines; considered vital

in roles dealing with special event dates. ESKCO ...

ACCOUNT EXECUTIVE & OWNER ... SHELL AND ASSOCIATES


**********************************************************************

PROFESSIONAL EXPERIENCE

**********************************************************************


CONFIDENTIAL ... Dayton, Ohio

2005 to Present


Manufacturer of binders and presentational packaging

materials; also a distributor of promotional products, business

gifts, recognition awards and corporate clothing.


Account Executive


Circulated territory orchestrating market development

focused on sales and execution of promotional

programs to area businesses (programs enhance

sales/marketing and performance programs);

spearheaded promotional lifecycle including account needs

analysis, strategy and product presentations, promotion

development and implementation, vendor management,

and client satisfaction.


* Notable clients include The Scotts Company, OSU

Fisher College of Business, Highlights for Children,

Motorists Insurance, Crane, American Dairy

Association, Charles Penzone, Weathershield Construction.


* Facilitated intricate details of new branding

campaign "ReFuel", for Midwest regional office of

American Dairy Association; contributed to creation

of ReFuel kit (branding and promoting specialty

products); functioned as liaison between all suppliers

and negotiated logistical requirements.


* Generated unique solution selling initiatives for

client promotions through effective research of

4,000+ suppliers carrying 650,000 items.


SHELL & ASSOCIATES ... Columbus, Ohio

1985 to 2005


Start-up distributor specializing in safety incentive programs,

business gifts, promotional products, recognition awards,

corporate clothing, golf and special event commemoratives.


Owner


Administered all facets of national business operations

including budgeting, marketing, sales, account

management, vendor negotiations, and credit and

collections; oversaw and ensured performance of 2

administrative assistants. Guided all facets of program

lifecycle, from concept development through execution;

developed strategies to achieve branding, sales and safety

performance goals.


* Increased company revenue from $150,000 to $1

million annually (without carrying debt or bank financing).


* Secured business with large accounts including Big

Lots, Liebert, Honda, Worthington Foods, Glencoe

McGraw-Hill, US Post Office, The Ohio State

University, The Ohio State University Hospital, and

COSI (Center of Science and Industry).


* Standout projects included:


o Liebert/Emerson annual golf classic

(coordinated for 13 years): Detailed execution of

all promotional handouts, corporate clothing,

awards and door prizes.


o Honda: Promotion of several corporate achievement milestones.


o Nature's Plant Food Company: Pioneered programs

including co-op programs and recognition program

for 1,700 sales reps.


* Improved business operations (inventory and quality

control) through implementation and training on MS

Access & Excel programs to provide better inventory

tracking and customer service.


* Discovered niche developing safety incentive

programs (not addressed by industry); promoted

program through various media to capture notable

accounts including Honda, US Post Office, and Big Lots.


* Facilitated rapid growth, improved efficiency and

accountability of Big Lots safety incentive program

through restructure of program and coordination of

4 suppliers to function together; collaborated with

vendor production team, IT and fulfillment company

management on implementation of new processes to

improve inventory control, and production deadlines.

Account grew significantly as company took over

additional component from underperforming supplier.


"US AIR FUTURES" GOLF TOUR ... Columbus, Ohio

January to June 1996


Professional golf tournament event with athletes coming from

37 US States and 16 countries qualifying for LPGA tour;

proceeds benefited "A Special Wish" charity.


Event Organizer/Marketing Director


Orchestrated Ohio division of national golf event, which

included 130 professional women golfers competing for

$50,000 winning purse; collaborated with 28 administrative

committee members to facilitate 150 volunteer

assignments, pro am recruitment, media coverage, event

sponsorships, and housing for athletes during weeklong

event.


* Coordinated with US Air, Coca Cola, Marriott, The

Futures Golf Association, Bent Tree Golf Club, and

"A Special Wish" on an event comprising of a 3-day

tournament, VIP cocktail party, and Pro Am golf outing.


* Increased media coverage significantly through

creative press releases (distributed to media by

committee members); also developed relationships

with media through special golf day event.


* Successfully granted 3 wishes to A Special Wish

through proceeds; also granted separate wish

funded by volunteer committee to terminally ill young

girl with dream of going to high school prom.


* Lowered overall event costs and improved cash flow

through acquisition of sponsors and donations

(including Kroger to provide co/op coverage on

radio and television announcements), budget

eliminations and implementation of new policies.


* Quickly resolved last minute crisis generated from

company pulling out of commitment 1 day before

press time on program layout; worked overnight to

meet deadline, and delegated volunteer meeting to be

led by other administrative members.


**********************************************************************

PROFESSIONAL MEMBERSHIPS

**********************************************************************

Entrepreneur Network - Board of Directors and Public Relations Chair

Sales and Marketing Executive Club - Board of Directors

Worthington Chamber of Commerce * Columbus Chamber of Commerce

National Association of Professional Salespeople *

Women's Entrepreneur Network * Advertising Federation


**********************************************************************

EARLY CAREER HISTORY

**********************************************************************


S.E. BENNETT - Promotional Products - Sales Executive

"Top Roundtable Producer" Award


BROWN AND BIGELOW - Promotional Products - Sales Executive

"Rookie of the Year" * "Round Table" Award for Increased Sales

Trained 33 New Hires in Sales Field


NOVAR - Alarm System Manufacturer - Office Manager

Supervised 17 Sales Professionals and Served as Regional

Office Liaison


**********************************************************************

COMMUNITY CONTRIBUTIONS

**********************************************************************

Ronald McDonald House - Development Committee & Special Events

(23 years)

Adventures for Wish Kids (13 years)

A Special Wish (Service Board)

Opera Ball

Bob Simpson's Marathon for Children's Hospital

Wine and Food Festival (for charity)

Bobby Rahal's Pro Am for Columbus Charities

"US Air Futures" - Chairperson

"The Memorial"

LPGA

Columbus Chamber of Commerce - Special Events Volunteer


**********************************************************************

EDUCATION & PROFESSIONAL DEVELOPMENT

**********************************************************************


THE OHIO STATE UNIVERSITY ... Columbus, Ohio

Bachelor of Arts in Retail Management


- Advertising Specialty Institute (ASI) and Promotional

- Products Association International

- Sales and Marketing Executive Club

- The Entrepreneur Institute

- Ohio State Alumni Association

- Extreme Business Makeovers

- Columbus and Worthington Chambers of Commerce Seminars

- Anthony Robbins
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