Writing A Cover Letter: What An Employer Wants Out of Your Cover letter

Writing a good cover letter is going to be essential for you to get the rest of your resume looked at. But your cover letter isn't meant to sell you completely, it is simply meant to create more interest in what else you may have to offer a particular employer. When first glancing at the cover letter typically the person doing the hiring is looking to see whether the cover letter you sent out was mass mailed, or whether you personalized it. Employers want to feel as if you're serious about working for them, and if they feel as if your mass mailing a cover letter they may take you out of consideration. So even though it may take a little bit more time, personally craft your cover letter in order to ensure a higher rate of response. Don't take the easy road and mass mail the same cover letter to multiple prospective employers.

 

Understand that special care is taken to cover letters that will indicate a first-hand association with other companies as well. Sometimes this can be a good thing, because if a prospective employer has connections with another company this may put you ahead of other applicants. Sometimes you may be able to include information on your cover letter that will make direct reference to certain friends, employees, as well as important people in another company. If you're able to do this effectively because you know what types of companies a perspective employer has connections with, then this may also put you ahead of the competition.

 

Remember, the purpose of the cover letter is to create sufficient interest on the part of the reader to warrant further reading. Do not go into a long tangent here and include a lot of unnecessary information. Employers have a lot of stress on there hands to deal with and they're probably dealing with many different resumes. Your only job is to include information in such a way that it will draw more interest. If you do this effectively you will have no shortage of job interviews, doing it to excess will get your resume shoved to the side more times than not.

 

Remember that your cover letter points out details on the resume that are of particular interest to the hiring manager and demonstrates how your accomplishments in previous positions translate into a match with the skills a prospective employer might need. Being able to include these points in a clear concise manner will be favorable to you. But do not think your cover letter can make up for a bad resume or get you an interview by itself. Use the cover letter as a pre-selling point and trust that your core skills will get the rest of your resume read.

 

Gail Esparan