Affiliate Marketing For Employment Sites : Affiliate Tips

Follow us on Twitter to earn big $

fred — Thu, 29 Oct 2009 19:05:00 GMT

Just a reminder that you should follow our affiliate program on Twitter. Why? Because not only I give you updates about what's going on every day but most importantly I give you insider tips about what products and services are selling ... in real-time - this is very important as, since some of these resume sales are seasonal, depending on hiring trends and application deadlines, you will know what is currently selling and what you should currently promote to earn big $.

To follow us, click http://twitter.com/employment911af

Affiliate Sales Increasing in August

fred — Mon, 27 Jul 2009 23:40:00 GMT

While I've noticed that some of you guys were on vacation these last few weeks , I however wanted to emphasize that it is time to get back to promoting Resume Writing heavily, if you are interested in earning big affiliate commissions.

I can tell you from experience that Resume sales usually start increasing sharply in August - to give you an idea, sales increased by 32% in August 2008, compared to the previous month. This trend will of course continue the following months so it is recommended to start working on this right away to maximize your profits. Not only will you be ahead of the game as lots of marketers usually wait until September to promote employment offers, unaware of the potential there is in August, but it will help you be all set for the following months as well. In addition, since Internet marketing is about testing, it's not a bad idea to start testing new strategies these following days and if you find that something works better, then you can have it already implemented when job search season part 2 starts in September.

Why it's a good time for affiliates to promote Federal resume writing services

fred — Wed, 24 Jun 2009 20:32:00 GMT

If you pay attention to what I write in the affiliate newsletter, you might have noticed that Federal resume writing is one of our best-selling services and that most of our Federal affiliates are doing pretty well. If you haven't considered promoting Federal resume services yet, I would strongly suggest you create a section about Federal jobs on your sites as, how the following data can attest, Uncle Sam is going to keep hiring:

The defense department is going to open around 19,000 positions
The Veterans Affaire will recruit for 9,800 jobs
Homeland Security will seek 7,000 new employees
Social security will hire 3,200 candidates

With these numbers in mind, you can even center your pages around these departments to get even more qualified traffic, which should increase your Federal resume sale conversions.

As a reminder, you will find all the affiliate Federal links and banners in your account.

And if you're not affiliated with us yet but want to promote Federal resume writing, join here ...

Affiliate Success Blueprint

fred — Wed, 03 Jun 2009 17:18:00 GMT

With a lot of our affiliates doing extremely well, I wanted to give you a blueprint to give you a chance to replicate their success:

Our most successful sites are for the most part sites that target job seekers from a certain profession - for example sites specialized in engineering, healthcare, finance, IT, Federal, Military, summer jobs, etc … - and know how to attract qualified visitors to their sites. These sites do not need to have huge traffic; most of them are actually pretty small sites but they have done their keyword research home work and focus on attracting traffic for these keywords, whether it's through SEO or PPC ads. Here are a few steps you should follow, if you want to be successful with our program as well:

1.   Find a professional niche you are familiar with
2.   Do some keyword research to find out which searches job seekers are doing (use Google keyword tools and any free keyword tool available)
3.   Develop content for these keywords - you can even hire writers to do this
4.   Create pages optimized for these keywords
5.   Place our affiliate links and/or banners that are specialized in that niche
6.   Promote your site organically with link building and through advertising with PPC if you have a budget for it

Summer Jobs are Hot

fred — Tue, 19 May 2009 16:57:00 GMT

With summer getting close and students getting ready to graduate, the demand for summer jobs has been increasing sharply. As a result, I have been noticing an increase in resume sales coming from affiliates specialized in summer and temporary jobs.

Since this is a niche with not much competition, this is a good opportunity for affiliate marketers looking into getting new markets. All you would need to do is creating a section - or site - with a few articles on the subject so that you can attract organic traffic and sell resumes (we provide links that you can find in your affiliate account under seasonal).

While this a pretty big and untapped market, make sure to act fast, as your site or pages should be up and running within a few weeks - you don't want to wait until August to get started as it will be too late!

Bonuses offered with resumes

fred — Mon, 11 May 2009 22:46:00 GMT

Some of you might have noticed that we usually give away several bonuses to your clients when they purchase a resume. These bonuses vary from one week to another, as we usually change them every Friday.

If you are pre-selling our services on your site, this is not a bad idea to mention that we offer these bonuses with every order. And if you want to know what they are, all you need to know is check our landing page - for example, this week on our resume writing page, we are giving away 2 e-books, one about Interviews and the other one about Federal job applications. I can tell you that our customers enjoy these e-books, which are pretty extensive how-to guides on various subjects. So feel free to mention them in your copy and it might increase both your click-rhough rate and sales.

Nursing Resume Sales increase

fred — Tue, 24 Feb 2009 20:01:00 GMT

Because there was such a high demand for nurses, nursing resumes were not as important as resumes in other industries. In some cases, nurses were even able to get hired without handing a resume. As a result, even though there was a high volume of online searches around the topic "nursing resumes", nursing candidates were not that interested in getting their resume done professionally since their chances at getting a job was pretty high anyway.

With unemployment being pretty high, I have however been noticing a shift in trends, the number of professional nursing resumes sold having increased considerably these last few weeks.

So if your site focuses on nurses or health care professionals, make sure to pick up nursing affiliate links in your account to make nursing resume sales as well. And if you have a nursing site and are not affiliated with us yet, join here to get started.

Using the right Resume Specialties for your sites

fred — Tue, 17 Feb 2009 00:34:00 GMT

I've noticed an increase in the variety of types of resumes sold lately, which means we are selling resumes to professionals from all industries, from accounting to management, IT, engineering, sales, military, Federal, etc ...

If you check your affiliate accounts you will be able to find special links and landing pages for all those resume specialties and I wanted to point out that you need to use these links in a certain manner to make sales as, too often affiliates misuse them.

First, the links have to be related to your website. For example, I see a lot of affiliates placing on their sites resume specialty links that have nothing to do with their content, which is useless. For example, if your site is a city directory and you only put links for accounting resume writing, chances are you won't make much sales as your site won't attract specifically accountants. In that case, just put standard resume links so you can appeal to professionals from every industry.

Second, I see lots of affiliates specialized in the fields we're covering not using these links. For example a site about engineering will use our generic resume links instead of our engineering links. In that case, that site will have less sales than if it were placing engineering links as the latter will be more appealing to their engineering visitors.

Finally, if you have an employment site that features separate channels for different industries, make sure to place the appropriate resume link in each channel, instead of putting the same generic resume link in all the channels.

Engineer Affiliate Program

fred — Mon, 09 Feb 2009 20:23:00 GMT

I know I mentioned several times that engineering resume sales are currently going strong but I also wanted to let you know that there is so much demand for engineering resumes that one of our engineering affiliates is actually in our top 5 affiliates.

So if your site attracts engineers, make sure to place engineering resume writing links on your site - you can get your links, buttons and banners here, under engineering. I just e-mailed some of these links to our engineer affiliates and if you need some links as well, feel free to e-mail me.

Also if you run an engineering career site and are not yet affiliated with us, join here to get your links ...

Installing a Job Search feature on your site

fred — Thu, 05 Feb 2009 23:41:00 GMT

I know I've been mentioning our Job Search box a few times, whether it's in this blog or in the newsletter but, with the jobless claim being at its highest in 26 years, now is the time to install our Job Search feature on your site.

Not only, this will be useful to your visitors and increase the value of your site, but you will also get commissions for it. First you will get paid from $.25 to $.50 per lead whenever your visitors post their resume for free on our site (and we get hundreds of them a week). In addition, since we follow up with them, you might earn commissions for services they buy as well.

To get your job search box, just log onto your affiliate account and click "Static Banners" / "Job Search Box"

Professionals from technical fields using resume blasting services

fred — Tue, 20 Jan 2009 21:06:00 GMT

While Resume Writing is our most popular service, Resume Blasting comes in second place and for those of you who are not familiar with that service, it's when we e-mail our customers' resumes to the employers and recruiters who are currently recruiting in their area and field. Resume Blasting is popular service for two reasons: first it's a pretty unique service, which gives you an edge on other candidates and help you save time. In addition, it's pretty low-priced so that it's affordable for most job seekers.

While Resume Blast seems to be popular across the board, from executives to entry-level candidates, I noticed this service is more particularly appealing to job seekers in technical fields such as engineering and IT (while I'm not 100% positive, I'm suspecting this is because it's kind of a technical service). So if your site appeals to professionals working in technical fields, make sure to promote our resume blast service, which should increase your sales.

Why You Should Watch out for your Bounce Rate

fred — Wed, 12 Nov 2008 22:44:00 GMT

For those who are not familiar with the term "bounce rate", this refers to the % of visitors that enter your pages and leave your site right away. The bounce rate can be defined for your site and for each individual page of your site. How can you know what's your bounce rate? If you're advertising with Adwords, you will find this data in the Analytics section, providing that you set up tracking. If you don't advertise with any PPC, you can still find that information by setting up a free Analytics account or by checking stats in the admin provided by your hosting company.

Why is the bounce rate so important? For two reasons:

- if you're advertising with Adwords, your bounce rate is taken into consideration to calculate your keywords' quality score; the lower your bounce rate, the higher your quality score will be.

- in terms of SERPS, a lower bounce rate seems to be determinant as to get a higher position in Google's rankings.

What does it mean? Well, mostly that Google considers that a site with a high bounce rate is a site that offers a poor experience to its visitors; as a result, Google will give it poor rankings whether it's in its organic search results or in its advertising sidebar.

This particularly affects affiliates, as most affiliate sites are built to redirect traffic to third party sites. How can you get around this? Simply by pre-selling your affiliate offer on a single page of your site and have all your - organic and PPC - entry pages linking to that offer page.

Current Affiliate Trends

fred — Tue, 04 Nov 2008 21:58:00 GMT

If you follow me on twitter, you might have noticed that I was preparing your affiliate payments yesterday. Confirming what I was telling you a few weeks ago, resume sales don't seem to be affected by the bad economical news - quite the contrary actually, as most affiliates increased their sales in October, compared to September.

I also noticed some new trends about the types of resume services that are getting sold. The most noticeable trend, which I started noticing a couple months ago, is the increase in military transition resume sales, which are now accounting for more than 20% of our resume sales. This is especially good news for you guys as military resumes have higher commissions -- from $31.13 to $62.25 -- and less competition on the -- online -- market.

I'm also seeing an increase in nursing resume and lawyer resume sales while sales of our resume blasting service seems to be pretty steady, the low price and uniqueness of this service making it quite popular among job seekers.

What does this mean for you guys?

Well if your site appeals to military or nursing professionals, make sure to promote prominently the appropriate resume services and you should get some good sales and commissions. If your site does not appeal to professionals from these categories, don't bother, unless you create content and pages for these fields.

However, when it comes to resume blasting, this is a good match for any site getting job seeking traffic, whatever industry it is ... so go ahead and promote it!

Blogging to promote affiliate programs

fred — Tue, 28 Oct 2008 22:52:00 GMT

If you read that blog regularly, you might have noticed that I recommend using blogs to promote affiliate programs. However, after reviewing a few blogs, I wanted to clarify a few things.

First, you should choose wisely the type of blog you're using. The best option is of course to have your blog hosted on your own website, which will allow you to do whatever you want with it. If you're serious about making money online, it is actually a quite cheap investment as, with hosting sites like godaddy, you might be able to get your own blog and url for around $10 a month. The other option is to create a freely-hosted blog. While there are plenty of choices out there, from blogger to wordpress, you should however make sure you know their guidelines before starting your promotion as, for example wordpress does not allow affiliate links.

Now that you got your blog platform, let's talk about content. Too many affiliates turn their blogs into spammy-looking promotional messages. If you go that way, only promoting products, you certainly won't dupe readers who, not only will be turned off right away but will never come back to your site. What you should instead do is create a conversation to gain the trust of your readers and make them come back for more. How can you do this? Simply by writing useful posts. For example, if your blog is about employment, find out what are the most common questions regarding employment; then do your homework and answer them. How would you get to promote an affiliate program by doing this? Well, just mention a service you're promoting and that is related to what you're talking about. For example, if you blog about job search, you might include a paragraph about resume writing, where you could mention using our professional resume service.

What's great about this, is that you can blog about anything and can promote any type of affiliate program. And if you're not a good writer or are not a specialist in anything, you can still hire ghost writers to pen articles for you - you will find several sites where you can get an article written for as low as $5.

Affiliate login url

fred — Mon, 20 Oct 2008 21:29:00 GMT

I just wanted to remind everybody that the url to login to your affiliate accounts is http://www.employment911.com/affiliatewiz/default.asp

I know some of you guys have been trying to login using the login form on the top left of Employment911 pages but this is actually for job seekers, not for affiliates. I know it might be confusing as this form is also located on the affiliate program page, so to make it easier I added an affiliate login link at the bottom of the affiliate program page, right below my name!

As a reminder, your affiliate account link is also located on this blog, on the right side, as well as in all the affiliate e-mails and newsletters you get from us. Also, since we're doing some house cleaning, in case you lose your username and password, they are also listed at the bottom of all the affiliate newsletters - you would be surprised on how many affiliates reply to the newsletter to ask for their username and passwords while their login info is already included in the e-mail they're replying to