Affiliate Marketing For Employment Sites

Why it's a good time for affiliates to promote Federal resume writing services

2009-06-24T20:32:00Z

If you pay attention to what I write in the affiliate newsletter, you might have noticed that Federal resume writing is one of our best-selling services and that most of our Federal affiliates are doing pretty well. If you haven't considered promoting Federal resume services yet, I would strongly suggest you create a section about Federal jobs on your sites as, how the following data can attest, Uncle Sam is going to keep hiring:

The defense department is going to open around 19,000 positions
The Veterans Affaire will recruit for 9,800 jobs
Homeland Security will seek 7,000 new employees
Social security will hire 3,200 candidates

With these numbers in mind, you can even center your pages around these departments to get even more qualified traffic, which should increase your Federal resume sale conversions.

As a reminder, you will find all the affiliate Federal links and banners in your account.

And if you're not affiliated with us yet but want to promote Federal resume writing, join here ...

Affiliate Success Blueprint

2009-06-03T17:18:00Z

With a lot of our affiliates doing extremely well, I wanted to give you a blueprint to give you a chance to replicate their success:

Our most successful sites are for the most part sites that target job seekers from a certain profession - for example sites specialized in engineering, healthcare, finance, IT, Federal, Military, summer jobs, etc … - and know how to attract qualified visitors to their sites. These sites do not need to have huge traffic; most of them are actually pretty small sites but they have done their keyword research home work and focus on attracting traffic for these keywords, whether it's through SEO or PPC ads. Here are a few steps you should follow, if you want to be successful with our program as well:

1.   Find a professional niche you are familiar with
2.   Do some keyword research to find out which searches job seekers are doing (use Google keyword tools and any free keyword tool available)
3.   Develop content for these keywords - you can even hire writers to do this
4.   Create pages optimized for these keywords
5.   Place our affiliate links and/or banners that are specialized in that niche
6.   Promote your site organically with link building and through advertising with PPC if you have a budget for it

Finance Affiliate Program Sales

2009-05-26T20:24:00Z

I've noticed an increase in Finance Resume sales these last few weeks so I wanted to share this with you. Finance is one the employment sectors that might get back to increase hiring quickly, despite the recession; Knowing that our Finance resume writing sales are currently going strong, they should even grow higher as more finance jobs open. I would therefore recommend to any affiliate site appealing to finance professionals to promote our finance resume writing service to their visitors - finance resume affiliate links and banners are available in your account under "Finance/Accounting".

As for those of you who haven't joined our program yet but are interested in promoting Finance resume writing, you can join here.

Summer Jobs are Hot

2009-05-19T16:57:00Z

With summer getting close and students getting ready to graduate, the demand for summer jobs has been increasing sharply. As a result, I have been noticing an increase in resume sales coming from affiliates specialized in summer and temporary jobs.

Since this is a niche with not much competition, this is a good opportunity for affiliate marketers looking into getting new markets. All you would need to do is creating a section - or site - with a few articles on the subject so that you can attract organic traffic and sell resumes (we provide links that you can find in your affiliate account under seasonal).

While this a pretty big and untapped market, make sure to act fast, as your site or pages should be up and running within a few weeks - you don't want to wait until August to get started as it will be too late!

Bidding on trademark terms

2009-05-18T22:53:00Z

Those of you using Adwords to promote their site might be interested to learn that you will be able to bid on trademark terms, starting June 15th. This means that if you have a page about resume services, you can now bid on the names of popular resume writing companies to send traffic to your site. You can also bid on your competitors' names, which should allow to reach new clients. To find out more about these new changes, check out this Adwords blog post.

Bonuses offered with resumes

2009-05-11T22:46:00Z

Some of you might have noticed that we usually give away several bonuses to your clients when they purchase a resume. These bonuses vary from one week to another, as we usually change them every Friday.

If you are pre-selling our services on your site, this is not a bad idea to mention that we offer these bonuses with every order. And if you want to know what they are, all you need to know is check our landing page - for example, this week on our resume writing page, we are giving away 2 e-books, one about Interviews and the other one about Federal job applications. I can tell you that our customers enjoy these e-books, which are pretty extensive how-to guides on various subjects. So feel free to mention them in your copy and it might increase both your click-rhough rate and sales.

Accounting and Finance resume sales are up

2009-03-24T22:50:00Z

Affiliates - or potential affiliates - that are in the Accounting and Finance fields might be interested to know that our accounting and finance resume sales have been increasing lately. This shouldn't come as a surprise, knowing that some of these big finance companies have been shutting down or laying off lots of employees lately. So if you're in these fields I would strongly suggest promoting our accounting or finance resume services as soon as possible - you will find your banners and links in your affiliate accounts.

Site is back up

2009-03-20T20:46:00Z

Some of you might have noticed that our site was down for a couple days. We had to do some in-depth maintenance work on the site but everything is now back to normal; we just have to update a few more things here and there. Thanks for your understanding and sorry about the inconvenience.

Nursing Resume Sales increase

2009-02-24T20:01:00Z

Because there was such a high demand for nurses, nursing resumes were not as important as resumes in other industries. In some cases, nurses were even able to get hired without handing a resume. As a result, even though there was a high volume of online searches around the topic "nursing resumes", nursing candidates were not that interested in getting their resume done professionally since their chances at getting a job was pretty high anyway.

With unemployment being pretty high, I have however been noticing a shift in trends, the number of professional nursing resumes sold having increased considerably these last few weeks.

So if your site focuses on nurses or health care professionals, make sure to pick up nursing affiliate links in your account to make nursing resume sales as well. And if you have a nursing site and are not affiliated with us yet, join here to get started.

Using the right Resume Specialties for your sites

2009-02-17T00:34:00Z

I've noticed an increase in the variety of types of resumes sold lately, which means we are selling resumes to professionals from all industries, from accounting to management, IT, engineering, sales, military, Federal, etc ...

If you check your affiliate accounts you will be able to find special links and landing pages for all those resume specialties and I wanted to point out that you need to use these links in a certain manner to make sales as, too often affiliates misuse them.

First, the links have to be related to your website. For example, I see a lot of affiliates placing on their sites resume specialty links that have nothing to do with their content, which is useless. For example, if your site is a city directory and you only put links for accounting resume writing, chances are you won't make much sales as your site won't attract specifically accountants. In that case, just put standard resume links so you can appeal to professionals from every industry.

Second, I see lots of affiliates specialized in the fields we're covering not using these links. For example a site about engineering will use our generic resume links instead of our engineering links. In that case, that site will have less sales than if it were placing engineering links as the latter will be more appealing to their engineering visitors.

Finally, if you have an employment site that features separate channels for different industries, make sure to place the appropriate resume link in each channel, instead of putting the same generic resume link in all the channels.

About affiliate tracking

2009-02-11T23:27:00Z

I was answering an e-mail from one of our affiliates and I wanted to take this opportunity to clarify something about the affiliate tracking. You might have noticed that all your affiliate links include your affiliate ID. As soon as visitors land on our site through your affiliate links, whatever they will buy or sign up for will be tracked under your account even if they navigate throughout several pages of our site without your affiliate ID showing up on the follow-up pages. In addition, we use cookies that last 10 years so that, even if your visitors come back at a later time to order something without going through your site, you will still get credited for the sale. As a side note, this is therefore essential that you never modify your affiliate links so that you don't take the risk to damage your tracking.

Engineer Affiliate Program

2009-02-09T20:23:00Z

I know I mentioned several times that engineering resume sales are currently going strong but I also wanted to let you know that there is so much demand for engineering resumes that one of our engineering affiliates is actually in our top 5 affiliates.

So if your site attracts engineers, make sure to place engineering resume writing links on your site - you can get your links, buttons and banners here, under engineering. I just e-mailed some of these links to our engineer affiliates and if you need some links as well, feel free to e-mail me.

Also if you run an engineering career site and are not yet affiliated with us, join here to get your links ...

Installing a Job Search feature on your site

2009-02-05T23:41:00Z

I know I've been mentioning our Job Search box a few times, whether it's in this blog or in the newsletter but, with the jobless claim being at its highest in 26 years, now is the time to install our Job Search feature on your site.

Not only, this will be useful to your visitors and increase the value of your site, but you will also get commissions for it. First you will get paid from $.25 to $.50 per lead whenever your visitors post their resume for free on our site (and we get hundreds of them a week). In addition, since we follow up with them, you might earn commissions for services they buy as well.

To get your job search box, just log onto your affiliate account and click "Static Banners" / "Job Search Box"

Resume Writing Blaster and Posting buttons added

2009-01-27T21:01:00Z

We just added new animated 120x60 buttons promoting Resume Blaster, Resume Writing and Resume Posting to 80 top job sites. You will find these buttons in your accounts under "static banners". As a reminder Resume Blasting sales are currently going strong so, in addition to Resume Writing, make sure to pick up at least the resume blasting button, which is located under "resume blasting".

Professionals from technical fields using resume blasting services

2009-01-20T21:06:00Z

While Resume Writing is our most popular service, Resume Blasting comes in second place and for those of you who are not familiar with that service, it's when we e-mail our customers' resumes to the employers and recruiters who are currently recruiting in their area and field. Resume Blasting is popular service for two reasons: first it's a pretty unique service, which gives you an edge on other candidates and help you save time. In addition, it's pretty low-priced so that it's affordable for most job seekers.

While Resume Blast seems to be popular across the board, from executives to entry-level candidates, I noticed this service is more particularly appealing to job seekers in technical fields such as engineering and IT (while I'm not 100% positive, I'm suspecting this is because it's kind of a technical service). So if your site appeals to professionals working in technical fields, make sure to promote our resume blast service, which should increase your sales.