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Thursday, September 14, 2006 4:36 PM

Price for original content

As already covered in previous posts, one of the best ways to get traffic to your site is to offer original content. Unless you’re a good writer and knowledgeable in various subjects – such as employment –, you won’t have another
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Thursday, September 07, 2006 4:17 PM

How to find great keywords for optimization and PPC campaigns

Whether you optimize your pages for organic results or play the pay-per-click game, it is crucial that you know what are the keywords or phrases that will attract the right visitors, especially in such a competitive environment as the online employment
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Tuesday, June 13, 2006 4:31 PM

Google PR and Affiliate links

Following a conversation with an Internet newbie who was trying to convince me that removing an affiliate link had helped his PR go up, I just wanted to confirm that affiliate links won’t hurt your PR, but rather might contribute to improve it, if they’re
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Thursday, February 09, 2006 4:44 PM

Google Sandbox: Myth or Reality?

After months of debate over the existence of the infamous sandbox, sources from Google have finally acknowledged its existence. For those not familiar with this term, the Sandbox is an algorithm effect, which prevents new sites to be ranked in Google’s
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Thursday, January 26, 2006 4:51 PM

Creating original content vs. using article banks

Now that content has become strategic as to gaining high rankings in search engines and generating revenues (paid clicks and affiliate actions), information sites—authentic or fake—have been popping up all over the web to cash on the trend. While the
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Friday, January 20, 2006 2:08 PM

Increasing website retention and affiliate revenues with a blog

While blogs have been around for a while, it’s mostly these last couple of years that their use as marketing tools has been fully embraced. If operated as vehicles for useful information, rather than as diaries rambling about boring everyday lives, blogs
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Thursday, January 12, 2006 2:17 PM

Looking into Affiliate Reports for Marketing trends

While most webmasters constantly make changes to the look & feel of their site, they often forget about the consequences in terms of marketing. Changing the navigation or moving around some links might result in a radical variation in sales, would it
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Wednesday, December 07, 2005 1:52 PM

Get-Rich-Quick Schemes for Affiliates

With the boom of the affiliate market, it is not surprising to see some unscrupulous individuals trying to cash on it with get-quick-rich schemes. If you’re surfing for affiliate tips, chances are that you will irremediably end up on a site that promises
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Monday, November 14, 2005 3:04 PM

Are Meta Tags useful?

There has been a lot of talks about meta tags lately, most webmasters wondering if they should still stuff them with key words or just drop them altogether. The truth is that what matters the most these days is your title tag as well as your page content,
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Friday, July 22, 2005 1:54 PM

How to measure Traffic

Whenever I talk to affiliates and partners and ask them how much traffic they get, they often answer by giving me the number of hits their sites receive. Sure, getting a million hits per month might look good on paper but marketing-wise, hits have NO
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Friday, July 08, 2005 4:44 PM

AdWords: Site-Targeting

A couple of weeks ago, AdWords launched Site-Targeting, a new type of campaign that will work on a CPM (Cost/thousand impressions) basis, on their Content network. While this might be a great tool to promote brand awareness, the CPC (Cost/click) seems
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Wednesday, July 06, 2005 3:04 PM

Opening Ads in new windows or in the same windows

Until a few months ago, and despite what each camp’s supporters might claim, opening an ad in a new window (target=”_blank”, target=”new”) or in the same window was more a matter of look and feel than a strategic choice, as the difference in conversion
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Tuesday, April 19, 2005 11:51 AM

AdSense vs. Affiliate Programs

While the launch of AdSense has been providing a new source of revenues for websites, Google ads and affiliate programs shouldn’t be seen as competitors but rather as complementary advertising models. Online revenues can be maximized through a strategic
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Thursday, April 14, 2005 10:57 AM

Own domain vs. Free site

A lot of affiliates have been using free hosting sites such as Geocities to build home pages where they place links and banners to promote various associate programs. While it might seem like a good way to save a few bucks, the opportunity cost of going
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Wednesday, March 16, 2005 2:17 PM

Banners vs. Text Links

While it seems that each advertising format has its followers, banners and text links are actually complementary and their effectiveness depends on their location on a website. Because a strong percentage of web surfers only check a site’s home page before
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