Let's have a look at what happened last year and what lessons we can learn from
it.
First, I am glad to announce that once again, your affiliate
revenues increased in 2009 and it's looking good - to give you an idea,
your affiliate income doubled in two years! This means two
things: First that some of you guys did a great job at promoting our services to
highly qualified traffic. Second that our affiliate program is working well and
that our landing pages have strong conversion rates - and just to let you know,
I am always testing and tweaking our pages so that your sales conversions
increase.
Now let's look at conversion rates (calculated by dividing
your monthly affiliate revenues by the number of clicks you sent us):
- The highest conversion rate for an affiliate last year was $4.74 per
click.
- A couple affiliates had the highest conversion rates for at least 3 months.
This is telling us two things:
- If you focus on getting visitors that have a need for our services, you will
make easy sales, work less and won't waste money and effort on unqualified
leads.
- If you do intelligence work when it comes to keyword research, you are 100%
sure to succeed.
As for the most successful affiliates, here is some
interesting data that you can use, whether you are starting your website or
updating it:
- 2 of the top 5 affiliates are in the Federal employment field
- 1 of the top 5 affiliates is a resume service review site
- 55% of the top 20 affiliates are job board sites
- 65% of the top 20 affiliates are industry niche sites
- 30% of the top 20 affiliates are content-rich informational sites
Regarding the types of resumes you guys sold the most, here is what
you should know:
- 47% of affiliate sales were Federal resumes and other documents
needed for government job applications.
- 33% of affiliate sales were standard entry, mid-level and executive
resume sales.
- 7% of affiliate sales were engineering resumes.
- 6% of affiliate sales were finance resumes.
- 3% of affiliate sales were nursing resumes.
- 2% of affiliate sales were military to civilian resumes.
- 2% of affiliate sales were resumes for temp and seasonal jobs.
So here you go … with all the data I just gave you today, you should
have enough information to become one of our most successful affiliates and earn
big!