As a reminder, the affiliate game ended a couple days ago. I've been compiling affiliate sales reports and I can already tell you that 15 affiliates won and will be getting a 20% bonus at the end of the month. Congratulations to all the winners who will receive an e-mail pretty soon.
Of course, you might argue that 15 winners out of thousands of affiliates is not a lot. Well, you are right, especially as conversion rates have been pretty high lately, partly thanks to the extra bonuses we are giving away to customers. While some affiliates missed the mark by just a few bucks, which is too bad, the bottomline is that:
- the affiliates that won the game are "active affiliates". By active, I mean that they have affiliate links in the right places and are actively promoting their websites (through SEO, PPC or any other mean) to get targeted traffic, which converts into sales.
- as for the affiliates who didn't win, this is in lots of cases mostly because they were too lazy and didn't make any changes to their site to either promote more prominently our services or simply bring qualified traffic to our offers.
Remember that if you enroll with affiliate programs, it's to earn money online ... but this requires work ... and you won't achieve this by just placing a random banner on a site and wait for the cash to roll in. You won't earn money online if you don't bring qualified buyers to your website. If you need some tips on how to successfully promote an affiliate program -- including ours -- check out the tip section of this blog or visit other blogs and forums that are specialized in affiliate marketing.