I know I probably already mentioned this already in this blog, but it is important that your banners and links match the content of your site. I'm of course not talking about colors and themes, but about your site's niche, theme or industry.
For example, if your site is about accounting, use accounting-related banners instead of generic banners. Using banners that match your visitors' job field will increase considerably your conversion rates and if you're not doing this, you're loosing some sales.
Since we do provide banners, links and landing pages for several job fields, I am strongly recommending that you make sure that you have the appropriate banners on your site. Here are the specialties we already provide (more will be coming soon):
- Clerical / Administrative
- Engineering
- Executive
- Federal
- Finance / Accounting
- Health care / Nursing
- Hospitality
- IT
- Legal / Lawyers
- Management
- Marketing / Sales / Advertising / MBA
- Military
- Mortgage
Getting your specialized banners is as easy as getting any other banner. Whether you are looking for static banners or text links, just use the "Select A Category" pull-down menu to find the appropriate field.