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July 2005 - Posts

Friday, July 29, 2005 3:14 PM

Links to home pages vs links to product pages

Contrary to a general belief, it is more effective to have affiliate links pointing to the actual pages featuring the products — or services — you want to sell, rather than to a home page. Because online surfers don’t like to click around looking for
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Thursday, July 28, 2005 1:20 PM

Affiliate program links for Oklahoma web sites

Resume Writing & Blasting text links for Oklahoma job seekers are now available. To pick them up, click here and select "Resume Writing - by location" & Resume Blasting - by state". Not an affiliate yet? Join here — it only takes a few minutes
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Monday, July 25, 2005 2:48 PM

AdWords Changes

Major changes are on the way in terms of keyword management. A minimum bid based on a quality score will be assigned to every keyword and statuses such as “in trial” & “on hold” will disappear, leaving only 2 statuses, “active” or “inactive”. Google will
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Friday, July 22, 2005 1:54 PM

How to measure Traffic

Whenever I talk to affiliates and partners and ask them how much traffic they get, they often answer by giving me the number of hits their sites receive. Sure, getting a million hits per month might look good on paper but marketing-wise, hits have NO
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Tuesday, July 19, 2005 4:23 PM

Is an employment affiliate program right for a non-job-related site?

Several potential affiliates have contacted us to find out if our program would work on their sites, even though they’re not career sites. The answer is definitively “yes”. First, unemployed people have more time to surf online, visiting on a daily basis
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Friday, July 15, 2005 2:14 PM

Google PR update

Following the much talked-about Google dance that happened in May, here comes another tweak from the good folks at Google, a PR update. Page ranks and back links have been updated. So make sure to browse through the pages of your sites, armed with your
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Tuesday, July 12, 2005 2:49 PM

How our Affiliate Tracking works

To guarantee the accuracy of its affiliate reports and payments, Employment911 offers 2 different ways to track affiliate clicks and sales. First, tracking is assured with an affiliate ID embedded in each affiliate link. When you look at the end of the
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Friday, July 08, 2005 4:44 PM

AdWords: Site-Targeting

A couple of weeks ago, AdWords launched Site-Targeting, a new type of campaign that will work on a CPM (Cost/thousand impressions) basis, on their Content network. While this might be a great tool to promote brand awareness, the CPC (Cost/click) seems
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Wednesday, July 06, 2005 3:04 PM

Opening Ads in new windows or in the same windows

Until a few months ago, and despite what each camp’s supporters might claim, opening an ad in a new window (target=”_blank”, target=”new”) or in the same window was more a matter of look and feel than a strategic choice, as the difference in conversion
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